Now featuring: FUTVIA, a platform streamlining the path from amateur and youth football to professional opportunity.

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PRODUCT STRATEGY • UX • APPLIED AI

AI-NATIVE Product Manager

I build business-aligned digital products through product strategy, UX, and AI.

Portrait of Diego Núñez

[ OUTCOMES ]

Built for outcomes, not just deliverables

$15M+

ARR influenced

Via community and content (InVision).

1 in 5

Enterprise conversion

Members converted to enterprise accounts (InVision).

90%

Director+ members

Designed for decision-makers at the highest level (InVision).

60%+

ELR 2024 open rate

Attention from top executives.

5k+

Design leaders reached

Across InVision and diegonmtz.

150+

Leadership events curated

Across 4 regions.

80+

Leadership conversations

In English, Spanish, and Portuguese.

40+

Countries represented

Global participation across programs and reports.

Fortune 100

Enterprise experience

Work across Fortune 100 in tech, AI, and more.

9

Leadership reports published

Across InVision and diegonmtz.

600+

Organic newsletter growth

Across diegonmtz.com audiences.

[ COLLABORATIONS ]

Where I've Made Impact

I’ve led programs, communities, and strategic product and design conversations with teams and leaders connected to these organizations.

[ LEADERSHIP ]

What I lead

I work across product direction, UX systems, and applied AI to help teams turn ambiguity into clear, usable, high-trust digital experiences.

Product strategy

I define product direction, shape priorities, and turn fuzzy opportunities into structured product decisions, roadmaps, and actionable bets.

UX systems and information architecture

I design flows, content structures, and interfaces that reduce friction, improve clarity, and help users move confidently through complex tasks.

Applied AI experiences

I help teams turn AI into practical product behavior, including assistants, workflow support, retrieval-informed experiences, and intelligent decision support.

  • Product Design
  • Product Management
  • UX Design
  • AI Workflows
  • Prototyping
  • MVPs
  • User Flows
  • Business Thinking
  • Research

Featured case study

[ CASE STUDY ]

Transita

Trust-centered UX for high-stress decision-making

Transita is a mobile-first guided assistant for traffic stops and transit violations in Mexico, designed for moments where users need fast, jurisdiction-specific guidance, visible citations, and practical next steps.

Instead of defaulting to a generic chatbot, the product was shaped as a guided decision flow to reduce ambiguity, improve speed, and make the experience more usable under pressure.

  • Designed for clarity under stress
  • Structured jurisdiction-aware guidance for CDMX and EDOMEX
  • Built trust through visible source logic and citations
  • Planned instrumentation from day one to measure behavior, completion, and search reliance

What this project demonstrates

Product framing, information architecture, trust-centered UX, measurable thinking, and applied AI-adjacent product judgment in a real-world, high-friction context.

Featured case study

[ CASE STUDY ]

FutVia

A trust-first football discovery and professionalization layer for amateur and youth players.

FutVia helps amateur and youth football players present themselves with more structure, credibility, and context, while giving clubs, scouts, leagues, and agents a cleaner way to review early talent signal.

It responds to a fragmented discovery system where players rely on scattered videos, informal contacts, and low-trust opportunities.

Instead of trying to solve football discovery end to end, FutVia focuses on one critical layer: structured profiles, moderated visibility, and accountable opportunity intake.

  • Product strategy, ecosystem framing, and interview synthesis
  • MVP definition, information architecture, and profile flow design
  • Trust, consent, moderation, and legal-aware workflow logic
  • Lightweight implementation across landing, player, and superadmin surfaces

[ PERSPECTIVE ]

How I think

I work best on products that carry real complexity, where user behavior, business constraints, trust, and emerging technology all intersect.

My approach combines product strategy, UX structure, and practical AI thinking. I care about clarity, usefulness, and systems that help people make better decisions with less friction.

I’m especially drawn to products where the challenge is not adding more features, but shaping the right experience for the real-world context.

  • Systems-minded
  • Outcome-oriented
  • Calm under ambiguity
  • Strong on structure
  • Focused on trust and usability

[ RESEARCH ]

Research and executive insight

I’ve led and contributed to reports, executive conversations, and strategic content that translate complex signals into useful perspectives for leaders across design, product, and innovation.

The State of Design Leadership in 2023

A cross-industry view of modern design leadership, built from interviews, webinars, roundtables, and fireside conversations with senior leaders.

Link: The_State_Of_Design_Leadership_2023.pdf

The Ecosystem Leadership Report Design: 2024

A comprehensive synthesis of leadership signals, with practical strategies to help design leaders navigate current challenges and future opportunities.

Link: ELR_Design_2024.pdf

Design Leader Salary Report 2021

A survey-based snapshot of compensation and sentiment shifts across design leadership, intended as directional guidance for decision-makers.

Link: Design Leadership Salary Report 2021.pdf

On Diego

Short essays on product, design, leadership, and applied AI, blending practical frameworks with reflective thinking.

Link: diegonmtz.substack.com

[ TESTIMONIALS ]

What people trust me to do

Diego brings leadership, curiosity, and passion to everything he does. I’m proud of what he accomplished — there’s a lot to celebrate.

Adam Fry-Pierce

Google

"Diego’s leadership, passion, and infectious energy made a lasting impact on the DLF. He built a remarkable community and elevated the field of design — can’t wait to see what’s next!"

Christina Goldschmidt

Warner Bros.

"Congratulations on such an inspiring journey — thank you for your leadership and the impact you've made along the way!"

Daniela Jorge

Capital One

"Diego’s impact on the design community has been tremendous — he’s created space for diverse voices to shape the future of the industry. Much love and respect for his work!"

Vincent Brathwaite

Executive Design Leader

"Diego’s impact has been incredible, and I’m sure his next chapter will be even greater. Wishing him all the best in this new adventure!"

Shawn Johnson

Transformative Executive

"Diego’s reflections are always insightful. Thank you for your contributions to the design industry — I’m excited to see what you’ll do next!"

José Coronado

Target

"Diego did great work. Wishing him the best in his next chapter — abraço!"

José Manuel Dos Santos

Amplify

"Diego’s passion and energy have left a lasting mark on the design world. His contributions lifted us all — excited for what’s next!"

Richard Banfield

Advisor and Artist

"Diego brought infectious passion to every interaction during his time at InVision. A fantastic chapter — excited to see what’s next!"

Opher Yom-Tov

ANZ Banking Group

[ CONTACT ]

Let’s build something clear, useful, and hard to ignore.

If you’re hiring for product strategy, UX leadership, or AI-enabled product work, I’d love to talk. I’m especially interested in roles and projects where complexity, trust, and user experience matter.